Posters are like muffins

Posters are like muffins.

The top is so much better than the bottom.

In muffins, the top is better because of the wonders of caramelization, and because that’s where it’s the easiest to put on ingredients like chocolate chips, glaze, fruit peeling, cream cheese, or what have you.

The bottom of muffins are just okay in comparison.

It’s not surprising that there are many products that are designed to give people only the delicious muffin tops and not the less appetizing muffin stumps.

In posters, the top half is better because it’s sitting at or above eye level. The title is above eye level, which is important because it moves the title above most people’s heads so it can be seen from a long way away. The space underneath the title sits right around typical eye levels, and that’s where people look the most.

Put as much of the good stuff on your poster in that top half. Your big, important question, hypothesis, or prediction. Your sexist, biggest result. Your bold interpretation or conclusion.

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Better Posters Twitter account temporarily down

The automated Twitter feed for this blog (@Better_Posters) is currently down. I had logged in to make a few cosmetic changes to the feed. When I did, I was prompted to add a birthday, so I picked the day the blog went live. Little did I know that since this was ten years ago, it didn’t meet Twitter’s minimum age requirement of 13. This instantly got the account locked. I have put in a service ticket, and will post here when the feed is back.

Reading gravity

Great minds think alike; fools seldom differ. I recently learned that something I’ve called “ the Cosmo principle ” on this blog is an actual thing that proper designers talk about, except they have a different name for it. They call it “reading gravity.” The picture above is sometimes called a “Gutenberg diagram.” Apparently it was given that name by newspaper designer Edmond Arnold (interviewed here , where he refers to the “Gutenberg principle”). I’m not completely sure about this; need to do some more reading. What this image calls the “primary optical area,” I’ve usually called the “sex story,” because that’s invariably what occupies that position on every cover of Cosmopolitan magazine. The “terminal area” is usually what I’ve called the “take home message.” What I find usually ends up in the lower left corner, or “weak fallow area” as its called here, are my methods section. And that’s fine, because those are usually only of interest to the afficiandos. This diagram is wort...

Link roundup for October 2016

Contrast matters, and web page designers are starting to forget that . Kevin Marks delves into how grey text is becoming so prominent on the web. Marks notes something I’ve talked about before: the difference between the screen and a poster handing on a wall. (W)hen you design in perfect settings, with big, contrast-rich monitors, you blind yourself to users. To arbitrarily throw away contrast based on a fashion that “looks good on my perfect screen in my perfectly lit office” is abdicating designers’ responsibilities to the very people for whom they are designing. Hat tip to Robert J. Sawyer. It’s great when you have a lab to go to a conference with. But not everyone has a lab. Here are tips for how to rock a conference solo . An occasional reminder that if your poster hangs for several days, create opportunities for people to give feedback when you are not there: Hat tip to Ciera Martinez . Stephen Heard is unimpressed with most conference badges . This led me to another discussion o...

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