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Scott McCloud’s “Big triangle” and poster design

Posters are a visual medium. But not everything is equally visual. A picture of a real object is very visual, and the best thing to have on a poster. A scatter plot is less visual. And text is the least of all. I was thinking about how I might make that point, um, visually, and I suddenly realized that I was just recreating one side of Scott McCloud ’s triangle from Understanding Comics . If you have not read Understanding Comics ... oh, how I envy you. You have that to look forward to. It is a wonderful book. Even if you are the sort who thinks, “Ugh, superheroes,” get over it, read this damn book, and have your consciousness expanded. It is an undisputed classic book. Here’s a except relevant to the matter at hand: And that’s the point I was trying to make, except McCloud did it better over twenty years ago. Received information is immediate; perceived information takes effort. This is why nobody likes posters with too much writing. It takes effort that, in a busy conference settin...
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Reading gravity

Great minds think alike; fools seldom differ. I recently learned that something I’ve called “ the Cosmo principle ” on this blog is an actual thing that proper designers talk about, except they have a different name for it. They call it “reading gravity.” The picture above is sometimes called a “Gutenberg diagram.” Apparently it was given that name by newspaper designer Edmond Arnold (interviewed here , where he refers to the “Gutenberg principle”). I’m not completely sure about this; need to do some more reading. What this image calls the “primary optical area,” I’ve usually called the “sex story,” because that’s invariably what occupies that position on every cover of Cosmopolitan magazine. The “terminal area” is usually what I’ve called the “take home message.” What I find usually ends up in the lower left corner, or “weak fallow area” as its called here, are my methods section. And that’s fine, because those are usually only of interest to the afficiandos. This diagram is wort...
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It’s dangerous to go alone! Getting help from campus offices and staff

Sometimes, we academics believe that we have to do everything ourselves . We have to write, teach, research, analyze, manage, lead, critique, and design. Consequently, people are far too likely to take “do it yourself” (DIY) approach to poster design. This leads to people searching the web and grabbing crummy, low resolution images instead of figuring out better alternatives. We forget that our campuses have professionals who can help us with some tasks. It’s easy to forget because often those staffers have more contact with administration than faculty and students. For example, lots of campuses have offices and staff that can help with: Oversized printing . As the cost of plotter printers has come down, more campuses have one somewhere on that can be used for printing posters instead of sending them to professional printers and having to ship them back to campus. Graphics . Who do you think makes all those campus fliers and promotional material? These offices are sometimes in univers...
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