Skip to main content

Critique: Anther colours

I won’t say this is the best poster from the recent Evolution 2016 meeting, but it is my personal favourite. Click to enlarge!


This poster is by Emily Austen, who was kind enough to send me the PDF and give me permission to share it. I asked Emily if she had comments about the design. She wrote.

First, when I visit posters, I have way more fun if the presenter explains the poster to me than if I try to read it. I tried to make a poster that would encourage conversation.

Second, while designing, I was very inspired by this awesome poster by James O’Hanlon, which I am pretty sure was featured on your blog before. (It was! - ZF) That poster is brilliant.

This poster is also pretty brilliant. Of all the posters I saw at the meeting (and I saw all of them), this was the only one that stopped me in my tracks.

I love this poster. I love the full bleed flower picture. I love that the colours in that picture are carried throughout the poster. I love that each graph has a simple, short sentence describing the point it makes.

The only things I might change are truly minor.

The red used for Emily’s name under the title makes her name harder to read, not easier. I know it’s trying to carry through with the red and yellow used elsewhere in the poster, but it is too dark.

When I first looked at the poster, I thought the bottom “answer” might need just a tiny bit more breathing room, or be placed in a more prominent location. I might have tried the Columbo method for the title (make a statement instead of asking a question).

The acknowledgements in the left corner are are handled well, but the very first line comes close to the edge of the petal in the picture. Similarly, a petal and the word “trout” in the title come close to touching. Either separate edges or overlap them. For example, the middle petals look fine with graphs are on top of them because the graphs are clearly deliberately placed. The overlap shows that the graphs are meant to be on top of the picture. Objects that nearly touch create an uneasy tension.

But these are quibbles. This poster is gorgeous. Not every poster is going to have this built-in visual component (it is about colour, after all), but it understands that a poster is a visual medium and pushes it to a high level of design and even artistry. I think my next creation is going to borrow a few ideas from this one.

Related posts

Link roundup for March 2015
Detective stories: “Whodunnit?” versus “How’s he gonna prove it?”

Comments

Popular posts from this blog

Critique: Neutrino topology

Physics is not the best represented academic field on this blog, so I was pleased to get this submission from Paola Ferrario, who was kind enough to share this with readers of the blog. Click to enlarge! I like many things about this poster. The typography is clean. The big central circle attracts the eye and breaks up the monotony of rectangles. There aren’t a huge number of words. The margins between all the elements are comfortable. There are pictures of real objects. Logos are mostly kept down in the inf print section. There is a good use of bright colours to highlight headings. I have one major problem. I know where to start reading the poster. I know where I should end up when I finish reading the poster. What I am supposed to do between those two points is completely baffling to me. The text in that big central circle is particularly baffling. That it is set against a different shape and colour provides a visual cue that suggests it isn’t part of the main text. It looks like a ...

Showing authorship on posters

More and more academic projects are collaborative . This means more contributors, and more authors to list on posters. I’ve been thinking about how long author lists might be best displayed on posters, and have a few attempts here. You can click to enlarge any picture! This might be the simplest multi-author scenario, where there are many authors, all from one institution. Many big collaborative projects involve people from different institutions, however. How can you show the affiliations of those authors? Many people emulate journals and use superscripts. This gets very complicated to read and difficult to read very quickly, however. Another approach might be to group the contributors by their institution. Let “relative contribution” or “alphabetical order” or “whatever other reason you have for deciding the order of authors” be damned. Everyone from a particular university goes together. This chews up more space, so you might be forced to use initials for the authors and cut back on...

When posters fail

When a poster fails, it’s usually because it failed early in the design process. Years ago , I showed this poster: It does not matter whether this poster does a lot of the detail work right. It does not matter how good the layout is, or how good the typography is, or whether the colour scheme is consistent and pleasing to the eye, or whether there is enough white space. None of that matters. The authors of this poster doomed it at the very beginning, when they picked a page size... and got it wrong. In my experience, there are two places where posters fail early on. On the content side, people do not edit enough . They want to include everything, rather than focusing on one thing, and the poster suffers. On the design side, people do not make a grid . They start drawing boxes without any underlying thought to structure, and treat their data like some sort of jigsaw puzzle to fit together. I was reminded of the while I was making a poster for the Student and Post-Doctoral Affairs Com...