Skip to main content

Critique: Making enzymes

Today’s contribution come from Ian Haydon, who is kind enough to share it with us. Click to enlarge!


Ian writes:

The attached poster won best in show at my departmental retreat last week. I think why this took best poster was that two of the judges commented that I “told a nice story” (at least when I talked them through the poster, not clear it's as evident as a static document)

I designed the entire thing in Google Slides.

I think that makes Ian’s poster a first. I don’t think I have ever shown a poster made in Google Slides on the blog before. Ian wrote:

I love Google’s web apps. I make all my presentations in Slides and use Docs for all word processing so I’m quite comfortable with the controls. They offer all the essential features I’d use in fuller apps like Powerpoint/Keynote/Word, plus they cut out all the junk fonts and themes that I’d never use anyway. The ability to access all my media from any device is a huge plus. The collaboration tools are also top notch. I shared this poster with labmates in comment-only mode to get feedback before printing, for example. And Google apps never crash on me.

The only trick to using Google Slides to make a poster in is setting up the slide size. File > Page Setup > Custom. This should be done before you do any work, because changing it later will cause everything to scale to the new slide size.

Once I am happy with the final poster design, I save it as a giant PDF and print that.

This poster is built on a solid foundation. It’s a three column layout with a clear reading order, and everything is big enough that it can easily pass the “arm’s length” test. The colours are consistent and relaxed.

I appreciate that the institutional affiliations in the title bar are widely spaced. That makes it easy to match the subscript behind the author’s name with the institution.

My main concern is with the amount of white space on this page. Everything fits. Nothing is touching, but nothing feels comfortable, either. It feels like:


For comparison, standard letter paper (8½ × 11”) usually has about a one inch margin. If this poster is shrunk down to about that size, 7½ × 10”, the margins would be something like an eighth of an inch. When we are so used to seeing documents with larger margins, tiny margins look weird, no matter how well organized everything is within them. I would try shrinking major elements of the poster by 90-95% to provide those wider margins.

I’m never a big fan of logos bookending the title. But the title here is short, at least, so the logos are not chewing up room the title needs. But my objection to having the logos in the title is compounded a bit by the right one, the stylized “P,” being repeated down in the right corner. Putting two logos down in the corner doesn’t quite work. First, one is left aligned, while the other is centered, creating some visual tension between them. Worse, the two don’t line up:



Some of the colours used to highlight phrases in the text are a bit cryptic. The colours seem to be referring to elements in adjacent images, but I’m always not sure how. In the example below, the highlighted gold text refers to “missing side chains,” but the yellow in the diagram below (the closest visual match) seems to show alpha helices that are present, not side chains that are missing.


This may reflect my own ignorance more than it represents a design flaw, however.

Comments

Popular posts from this blog

Better Posters Twitter account temporarily down

The automated Twitter feed for this blog (@Better_Posters) is currently down. I had logged in to make a few cosmetic changes to the feed. When I did, I was prompted to add a birthday, so I picked the day the blog went live. Little did I know that since this was ten years ago, it didn’t meet Twitter’s minimum age requirement of 13. This instantly got the account locked. I have put in a service ticket, and will post here when the feed is back.

Reading gravity

Great minds think alike; fools seldom differ. I recently learned that something I’ve called “ the Cosmo principle ” on this blog is an actual thing that proper designers talk about, except they have a different name for it. They call it “reading gravity.” The picture above is sometimes called a “Gutenberg diagram.” Apparently it was given that name by newspaper designer Edmond Arnold (interviewed here , where he refers to the “Gutenberg principle”). I’m not completely sure about this; need to do some more reading. What this image calls the “primary optical area,” I’ve usually called the “sex story,” because that’s invariably what occupies that position on every cover of Cosmopolitan magazine. The “terminal area” is usually what I’ve called the “take home message.” What I find usually ends up in the lower left corner, or “weak fallow area” as its called here, are my methods section. And that’s fine, because those are usually only of interest to the afficiandos. This diagram is wort...

Link roundup for October 2016

Contrast matters, and web page designers are starting to forget that . Kevin Marks delves into how grey text is becoming so prominent on the web. Marks notes something I’ve talked about before: the difference between the screen and a poster handing on a wall. (W)hen you design in perfect settings, with big, contrast-rich monitors, you blind yourself to users. To arbitrarily throw away contrast based on a fashion that “looks good on my perfect screen in my perfectly lit office” is abdicating designers’ responsibilities to the very people for whom they are designing. Hat tip to Robert J. Sawyer. It’s great when you have a lab to go to a conference with. But not everyone has a lab. Here are tips for how to rock a conference solo . An occasional reminder that if your poster hangs for several days, create opportunities for people to give feedback when you are not there: Hat tip to Ciera Martinez . Stephen Heard is unimpressed with most conference badges . This led me to another discussion o...