Skip to main content

Critique: Water balance

Today’s poster is up a little late because the contributor asked that it be shown after the conference ended, and totally not because of bad time management on my part. That’s my story and I’m sticking to it.

Anjuli Figueroa just got done preseninting this poster at the annual American Geophysical Union fall meeting. Click to enlarge version 1!


My first reaction was, “This poster looks like it’s yelling.”

I wanted the typography to calm down a bit! There are multiple fonts, multiple sizes, multiple methods of emphasis (size, colour, bullets). I suggested trying to pare down the number of styles, and using sentences instead of bullet lists. Similarly, the headings are big enough that underlining for emphasis was not needed and just contributed to making the poster look “shouty.”

Another thing made the poster feel loud is that lots of things are pushed right to the edges of space.

  • The maps in section 4 are almost crowding out of the box they’re in.
  • The text in section 2 feels like it’s crushing the globe underneath it.
  • The title is ramming into the poster number divider.

More white space would calm the poster, so I recommended using blank space to divide the poster instead of lines.

The biggest request, though, was probably to fix the, “1, 2, 3, 5, 4” reading order. It was just  frustrating. I suggested breaking section 4 apart, and putting the top half where 5 was, and the bottom half of 4 where top half of 4 was.

Anjuli sent back version two:


I thought this was already much improved, but that it could go even further. I’m not a fan of underlining, and have rarely found reason to use it. Here, it drew attention to inconsistencies like whether spaces or punctuation marks were underlined.

Similarly, using bold plus red for the key results still seems like “crushing a walnut with a sledgehammer” emphasis.

Version number three was the one that hung on the conference posterboard:


I hope the conference goers were happier to see version three on that board than version one!

Comments

Popular posts from this blog

Scott McCloud’s “Big triangle” and poster design

Posters are a visual medium. But not everything is equally visual. A picture of a real object is very visual, and the best thing to have on a poster. A scatter plot is less visual. And text is the least of all. I was thinking about how I might make that point, um, visually, and I suddenly realized that I was just recreating one side of Scott McCloud ’s triangle from Understanding Comics . If you have not read Understanding Comics ... oh, how I envy you. You have that to look forward to. It is a wonderful book. Even if you are the sort who thinks, “Ugh, superheroes,” get over it, read this damn book, and have your consciousness expanded. It is an undisputed classic book. Here’s a except relevant to the matter at hand: And that’s the point I was trying to make, except McCloud did it better over twenty years ago. Received information is immediate; perceived information takes effort. This is why nobody likes posters with too much writing. It takes effort that, in a busy conference settin...

You have options for numbers (PowerPoint users need not apply)

If you must  have a table on your poster, look into what options you have for your numbers. Many fonts have number variants. Proportional numbers have skinny numbers (e.g., 1) and wide numbers (e.g., 0). Two numbers differ in width depending on what numbers they have. But tabular numbers are all the same width. So decimal places and dividers will line up if the numbers are lined up, as they are in a table. If you have a table, it only makes sense to use tabular numbers if you can. They are explicitly designed to make your tables more readable! But tabular numbers will only do so if you follow a couple of other good practices: Make your numbers right aligned. Use the same number of decimal places in each column. You may also find a couple of other options. numbers can be either lining numbers (all the same height) or oldstyle (with ascenders and descenders, like upper and lower-case letters). That means you have four options for many fonts. In Microsoft Office, these options are...

Link round-up for March, 2019

Mike Morrison has a 20 minute video describing what a poster session is and how to make a poster. Unlike Mike, however, I do not believe poster sessions are “holding the human race back in a non insignificant way.” The video, particularly the first half, is pessimistic about poster sessions. Around 13:25, good stuff starts to happen as Mike outlines a good poster design. I think he overestimates people’s willingness to snap pictures of QR codes, though. Mike has provided templates here , and is working on a study validating the design he has. He is looking for grad students to participate. You can email him at Mike.A.Morrison@gmail.com . Amy Burgain saw this video and offers this alternative : Amy writes: It achieves the clear simple message BUT emphasizes how that message is supported by the DATA. It keeps the goal of understanding how the conclusion is related to the data while also making it easier to glean main messages. I plan to have my own longer post about this in a couple of...