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Critique: Feather sections

The poster contributors from the last Society for Integrative and Comparative Biology meeting have continued to be generous with sharing their work. I’m pleased to show off another beauty from that meeting. This one was designed by Christian Laurent, and printed by VividInk printing in New Orleans. Click to enlarge!


Christian wrote:

This poster took a long long time to become what you see now. The cross sections on the left are actually tiled synchrotron radiation computerized tomography (CT) scans, with 325 nm per pixel! That means this whole poster was ~34 GB! (RAM = Rarely Adequate Memory 😛)

We wanted to show them in this much detail is because this work is showcasing a new method to identify fibre orientation by imaging proxy voids. These are much more visible in the grey portion of the text, which is an enlarged one of said cross sections. Have a look for the small white feather scale car next to the middle cross section and it should be evident why this poster is 34 GB, and how much data you can see if you look hard enough.

The CT scans were stitched together in Fiji. The poster was mostly composed in the GIMP, but the vector curved text was made in Inkscape. We’re very happy with the overall look of the poster now!

Christian’s poster succeeds because it understands that a poster is a visual medium. I can’t say this enough. Everything here starts with the graphics, and text is clearly secondary. This is clearest on the right, as the text wraps and conforms to the images it sits on, respecting that beautiful arc of the feather scan on the one side, and the curve of the wing on the other, rather than taking the more typical right angles. To make that work, Christian was obviously more proficient in Inkscape than I became. (I also tried GIMP for a while, but got too frustrated with it.)

One downside of this poster is that it is mostly monochrome. This makes it a little drab, but with only three levels of grayscale – black, mid-level gray, and white – everything is distinct from each other, and thus visible. However, the lack of colour in the main poster body does mean that the small patches of colour in the small logos in the bottom end up drawing your eye more than they should.

Speaking of logos, the “University of Southampton” logo at the top has about the same visual weight as the title. The logo is placed above the title, signalling greater importance. I might have increase the title by abour 10-20% and reduced the logo by 20-30%. Remember, the title of your poster should be the undisputed king of the poster. Nothing should compete with the title.

In addition to the poster shown here, Christian also some cut outs on his poster board. They were the same cross sections in the poster, printed larger on foam board, laid on top of one another. These again helped to make the board more interesting, and set it apart from the others plain old pieces of paper on most boards.

Related posts

The eye loves the circle
No more slidesters, part 7: Inkscape

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