Skip to main content

Handouts and other papers

The ESA Student Section tweeted:

Conference tip: Presenting a poster? Consider giving some sort of handout: a print out of the poster, or additional info. #ESA2017

It’s a common tip, but I got thinking about it. What’s the purpose of duplicating your poster in miniature?

I’ve always thought the point of having a poster handout was to remind people about your academic work. But I was cleaning off my desk recently, and found quite a few handouts of posters I’d collected from conferences. I’d hauled them back from the meeting, but I hadn’t looked at them for their scientific content or contact information since. The handout had failed in their purpose.

I’m particularly wondering about the trouble of making, carrying, and tacking up poster handouts in the days where these are ubiquitous:


If anyone wants to look at a poster later, why not just take a picture of it? If someone wants my email, why not take a picture of my contact info on my poster?

Granted, there are a few meetings where the conference organizers try to prohibit photographs of posters. It’s dumb and ineffectual, in my estimation, but a handout makes sense at such meetings.

There is value of creating handouts, but not to give them out when people are standing in front of your poster.

First, by making handouts, you force yourself to do the “arm’s length” test. If you can’t read the poster when it’s shrunk down to letter sized paper, your audience will struggle to read the full sized version on the poster board.

Second, you should have handouts so that you can give them to people who are not at your poster session. Most poster sessions are shorter than meetings, but you will be meeting people all through the conference. If you have small handouts of your poster, you can show someone your work at a coffee break, even if your poster session is already over and done with.

Making a poster handout is usually simple. I export my poster as a PDF, and PDFs can be readily printed to fit the size of your printer paper. As I noted above, if you have a good poster that passes the “arm’s length” test, you won’t have to redo or adjust anything.

There are maybe two other kinds of paper that are worth having ready to give.

  • Business cards are compact, socially expected, and can be very beautiful. Even better if they act as invitations.
  • Reprints can be useful if you have already published material that your poster builds upon. People might read those on the plane home.

Related posts

Don’t get mad, get playful
Invitation cards
Link roundup for December 2012

Comments

Popular posts from this blog

Scott McCloud’s “Big triangle” and poster design

Posters are a visual medium. But not everything is equally visual. A picture of a real object is very visual, and the best thing to have on a poster. A scatter plot is less visual. And text is the least of all. I was thinking about how I might make that point, um, visually, and I suddenly realized that I was just recreating one side of Scott McCloud ’s triangle from Understanding Comics . If you have not read Understanding Comics ... oh, how I envy you. You have that to look forward to. It is a wonderful book. Even if you are the sort who thinks, “Ugh, superheroes,” get over it, read this damn book, and have your consciousness expanded. It is an undisputed classic book. Here’s a except relevant to the matter at hand: And that’s the point I was trying to make, except McCloud did it better over twenty years ago. Received information is immediate; perceived information takes effort. This is why nobody likes posters with too much writing. It takes effort that, in a busy conference settin...

Reading gravity

Great minds think alike; fools seldom differ. I recently learned that something I’ve called “ the Cosmo principle ” on this blog is an actual thing that proper designers talk about, except they have a different name for it. They call it “reading gravity.” The picture above is sometimes called a “Gutenberg diagram.” Apparently it was given that name by newspaper designer Edmond Arnold (interviewed here , where he refers to the “Gutenberg principle”). I’m not completely sure about this; need to do some more reading. What this image calls the “primary optical area,” I’ve usually called the “sex story,” because that’s invariably what occupies that position on every cover of Cosmopolitan magazine. The “terminal area” is usually what I’ve called the “take home message.” What I find usually ends up in the lower left corner, or “weak fallow area” as its called here, are my methods section. And that’s fine, because those are usually only of interest to the afficiandos. This diagram is wort...

Critique and makeover: Buffer it out

Today's poster is a contribution from William Elaban. This was not for a conference, but a class. Click to enlarge! Now, I have to apologize to William here, because my first reaction to this poster is not a kind one. But sometimes, my first reaction to a poster is: “Blow it up. Blow it all up. Blow it all up and start again.” This poster has deep structural issues. There is too much text. The reading order is all over the place. When the problems are that big, you want to see a fresh page. But first impressions can lie. Then I calm down and start tinkering. And by following some of the usual design principles, the poster slowly but steadily gets better. The first thing I did was get rid of lines. Underlined text and boxes were immediately banished. Headline case was replaced with sentence case. Next, I tackled the table. I gave it a more standard format, with just horizontal lines separating the top, header, and bottom. I cut the large number of decimal places down to a more reas...