Skip to main content

Critique: Precipitants to suicide

Today’s contribution comes from Annie Snow, who was kind enough to share this poster with blog readers. You will probably need to click to enlarge this one!


The rainbow background pops. A rainbow is the symbol of pride for a wide community that includes lesbian, gay, bisexual, transgendered, queer, intersex, and others (I apologize to anyone who love the rainbow that I neglected to mention). And since lesbian, gay, and bi people are the subject of study here, the rainbow is a clear visual signal for the topic. The rainbow is clearly visible as a rainbow and not just as random colours, because Annie made the margins between the columns wide.

I also love that the rainbow is even continued into the colour fills for the bar graphs in the second column.

But I am experiencing some cognitive dissonance when I dig into the content of the poster. The bright rainbow colours of pride say exuberant and joyous, which is not how people normally describe the poster’s topic: suicide and depression. There is a risk that the bright colours might make people see the poster as flippant, trivializing a serious topic. This might be a good opportunity for comments; would be curious to know what others think on this point.

There are many other elements of the poster than work.

I love pushing the title into a big central circle, and using different point sizes for emphasis. Even at the small scale, you can’t miss the word “suicide” in the title. It’s bold and different and works well. The cost to this is that the author credit is moved over to the left, in the area normally reserved for the “fine print.” People reading the poster often want to know who did it, and there is a pretty long cultural tradition of author names being close to titles all kinds of written text.

Annie further breaks the rectangle monotony by using other circular and organic forms as big design elements. While I am not sure how “Earth seen from space” is tied to the poster content (“No borders, we’re all one,” maybe?), the globe, and Émile Durkheim and his quote, have been blended in to the poster well. (Though Émile is missing his accent aigu on the quote credit.) 

I am concerned about the main body of the poster. There is a lot of text, and the main text is very narrow. This allows for generous margins in the boxes, and makes the layout clean. And there are some smart decisions in the use of icons to break up the monotony. But even with those positive aspects, I worry that this poster can’t be easily read from a distance, or by those older conference goers starting to deal with presbyopia. I am not sure this poster would pass the “arm’s length” test.

Speaking of readability, I completely missed that the sections of the poster were numbered until I got in an enlarged the text. The poster’s reading order is so clear that the numbers are superfluous. There is an argument, I suppose, for leaving them as they are as a subtle design element. My own inclination would be to lighten them up as much as their adjacent boxes.

This poster has many interesting and smart design choices, but is weak on addressing one key need of the reader: that is, to read it.

Comments

Popular posts from this blog

Scott McCloud’s “Big triangle” and poster design

Posters are a visual medium. But not everything is equally visual. A picture of a real object is very visual, and the best thing to have on a poster. A scatter plot is less visual. And text is the least of all. I was thinking about how I might make that point, um, visually, and I suddenly realized that I was just recreating one side of Scott McCloud ’s triangle from Understanding Comics . If you have not read Understanding Comics ... oh, how I envy you. You have that to look forward to. It is a wonderful book. Even if you are the sort who thinks, “Ugh, superheroes,” get over it, read this damn book, and have your consciousness expanded. It is an undisputed classic book. Here’s a except relevant to the matter at hand: And that’s the point I was trying to make, except McCloud did it better over twenty years ago. Received information is immediate; perceived information takes effort. This is why nobody likes posters with too much writing. It takes effort that, in a busy conference settin...

Reading gravity

Great minds think alike; fools seldom differ. I recently learned that something I’ve called “ the Cosmo principle ” on this blog is an actual thing that proper designers talk about, except they have a different name for it. They call it “reading gravity.” The picture above is sometimes called a “Gutenberg diagram.” Apparently it was given that name by newspaper designer Edmond Arnold (interviewed here , where he refers to the “Gutenberg principle”). I’m not completely sure about this; need to do some more reading. What this image calls the “primary optical area,” I’ve usually called the “sex story,” because that’s invariably what occupies that position on every cover of Cosmopolitan magazine. The “terminal area” is usually what I’ve called the “take home message.” What I find usually ends up in the lower left corner, or “weak fallow area” as its called here, are my methods section. And that’s fine, because those are usually only of interest to the afficiandos. This diagram is wort...

Critique and makeover: Landfill bacteria

Today’s contribution comes from Patric Chua, who gave me permission to post this. Click to enlarge! Patric had this to say: Better Posters has been my guide for poster designs ( Aw, thanks! - ZF ), and I've followed the many ideas for this poster. I understand that PowerPoint is not the best tool, but I hope it will suffice. The design of the poster is inspired by infographics - I did not want it to conform to the IMRAD template. Each section can be read independently and has its own method and results. However, I’m afraid that I’ve falling into the trap where I’ve placed too many information in. I also think that the poster lacks a strong entry point. The piece de resistance is probably the bottom right corner where I followed the advice on Inviting interactions post. I plan to attach cardboard boxes and place comment cards in the first box to make it easier for the audience. The amount of work that went into this is impressive. I’ve opened the file and seen just how many indiv...