Skip to main content

Critique and makeover: Buffer it out

Today's poster is a contribution from William Elaban. This was not for a conference, but a class. Click to enlarge!


Now, I have to apologize to William here, because my first reaction to this poster is not a kind one. But sometimes, my first reaction to a poster is:

“Blow it up. Blow it all up. Blow it all up and start again.”

This poster has deep structural issues. There is too much text. The reading order is all over the place. When the problems are that big, you want to see a fresh page.

But first impressions can lie. Then I calm down and start tinkering. And by following some of the usual design principles, the poster slowly but steadily gets better.

The first thing I did was get rid of lines. Underlined text and boxes were immediately banished. Headline case was replaced with sentence case.


Next, I tackled the table. I gave it a more standard format, with just horizontal lines separating the top, header, and bottom. I cut the large number of decimal places down to a more reasonable three.

Getting rid of the long numbers in the table made it more compact. I started pushing the elements around so I could line up the left edge of the table with the text blocks above. I did the same with the figure on the right. Columns started to take shape.

All the headings were made bold.


The text was a mix of Calibri and Arial, so I made it all Arial. I continued to try to make the text the same point size whenever possible.

I justified the text blocks to emphasize that things are aligned on the page now instead of scattered higgildy piggildy.


The deep problems remain – to get rid of those you really do have to blow it up and start again. But I’ll be darned if the poster doesn’t look noticeably better. And there isn’t anything complicated about what I did here. It mostly boiled down to:

  1. Get rid of lines and boxes.
  2. Line things up.
  3. Put space between things.
  4. Make the text consistent.

Sometimes, I’m kind of amazed by how much the appearance of a poster can improve with simple fixes. It’s not crazy complex stuff. It’s like how getting a good haircut and a little makeup can take years off someone’s apparent age.

Comments

Popular posts from this blog

Better Posters Twitter account temporarily down

The automated Twitter feed for this blog (@Better_Posters) is currently down. I had logged in to make a few cosmetic changes to the feed. When I did, I was prompted to add a birthday, so I picked the day the blog went live. Little did I know that since this was ten years ago, it didn’t meet Twitter’s minimum age requirement of 13. This instantly got the account locked. I have put in a service ticket, and will post here when the feed is back.

Reading gravity

Great minds think alike; fools seldom differ. I recently learned that something I’ve called “ the Cosmo principle ” on this blog is an actual thing that proper designers talk about, except they have a different name for it. They call it “reading gravity.” The picture above is sometimes called a “Gutenberg diagram.” Apparently it was given that name by newspaper designer Edmond Arnold (interviewed here , where he refers to the “Gutenberg principle”). I’m not completely sure about this; need to do some more reading. What this image calls the “primary optical area,” I’ve usually called the “sex story,” because that’s invariably what occupies that position on every cover of Cosmopolitan magazine. The “terminal area” is usually what I’ve called the “take home message.” What I find usually ends up in the lower left corner, or “weak fallow area” as its called here, are my methods section. And that’s fine, because those are usually only of interest to the afficiandos. This diagram is wort...

Link roundup for October 2016

Contrast matters, and web page designers are starting to forget that . Kevin Marks delves into how grey text is becoming so prominent on the web. Marks notes something I’ve talked about before: the difference between the screen and a poster handing on a wall. (W)hen you design in perfect settings, with big, contrast-rich monitors, you blind yourself to users. To arbitrarily throw away contrast based on a fashion that “looks good on my perfect screen in my perfectly lit office” is abdicating designers’ responsibilities to the very people for whom they are designing. Hat tip to Robert J. Sawyer. It’s great when you have a lab to go to a conference with. But not everyone has a lab. Here are tips for how to rock a conference solo . An occasional reminder that if your poster hangs for several days, create opportunities for people to give feedback when you are not there: Hat tip to Ciera Martinez . Stephen Heard is unimpressed with most conference badges . This led me to another discussion o...