Skip to main content

Critique: Virus stamping

Today’s poster comes from contributor Benjamin Wu. Click to enlarge!


Ben and I talked about capitalization, particularly in the title. There are three styles: headline / title casing (on left below), sentence casing (right), and all capitals. (The example above is not a good example for a poster, because the title is the same size as the main text. You wouldn’t have on a poster title.)


I see examples of all three on posters all the time. I’m not a fan of all capitals, because it looks shouty, like a Hulk or Dalek Twitter account.

I lean towards sentence casing, because we read sentences all the time. It makes it easier to recognize proper nouns. But proper nouns (name of person, place, or thing) should always be capitalized in any case!

The poster’s layout is clean, with consistent space between boxes both horizontally and vertically. 


The left quarter of the poster is mostly taken up with an abstract, and it is killing me. Having any abstract is bad enough, but this one is worse than most. It’s a structured abstract. I love structured abstracts for journals, but they are horrible for posters, because breaking the abstract into sections makes it longer and even more redundant than usual. When I look at the poster and see that huge block of text, and my will to read the rest of the poster just shrivels. 

In fairness, Ben informed me that the decision to include the abstract was not up to him.

But if you can get past the abstract, the rest of the poster fares well. The introduction is short and snappy, and the central two columns contains lots of well constructed graphics to outline the methods.

I like the discipline of the predominantly greyscale palette, but I worry a little about the contrast making the text difficult to read. I tried lightening the boxes, but not all the way to white:


Lightening the fills in the boxes make the headings stand out a bit more. I like the use of bands to highlight the heading for each box. The headings are unusually consistent in their position for a poster made in PowerPoint.

A fine poster, but it is kind of a shame about that abstract.

Comments

Popular posts from this blog

Better Posters Twitter account temporarily down

The automated Twitter feed for this blog (@Better_Posters) is currently down. I had logged in to make a few cosmetic changes to the feed. When I did, I was prompted to add a birthday, so I picked the day the blog went live. Little did I know that since this was ten years ago, it didn’t meet Twitter’s minimum age requirement of 13. This instantly got the account locked. I have put in a service ticket, and will post here when the feed is back.

Reading gravity

Great minds think alike; fools seldom differ. I recently learned that something I’ve called “ the Cosmo principle ” on this blog is an actual thing that proper designers talk about, except they have a different name for it. They call it “reading gravity.” The picture above is sometimes called a “Gutenberg diagram.” Apparently it was given that name by newspaper designer Edmond Arnold (interviewed here , where he refers to the “Gutenberg principle”). I’m not completely sure about this; need to do some more reading. What this image calls the “primary optical area,” I’ve usually called the “sex story,” because that’s invariably what occupies that position on every cover of Cosmopolitan magazine. The “terminal area” is usually what I’ve called the “take home message.” What I find usually ends up in the lower left corner, or “weak fallow area” as its called here, are my methods section. And that’s fine, because those are usually only of interest to the afficiandos. This diagram is wort...

Link roundup for October 2016

Contrast matters, and web page designers are starting to forget that . Kevin Marks delves into how grey text is becoming so prominent on the web. Marks notes something I’ve talked about before: the difference between the screen and a poster handing on a wall. (W)hen you design in perfect settings, with big, contrast-rich monitors, you blind yourself to users. To arbitrarily throw away contrast based on a fashion that “looks good on my perfect screen in my perfectly lit office” is abdicating designers’ responsibilities to the very people for whom they are designing. Hat tip to Robert J. Sawyer. It’s great when you have a lab to go to a conference with. But not everyone has a lab. Here are tips for how to rock a conference solo . An occasional reminder that if your poster hangs for several days, create opportunities for people to give feedback when you are not there: Hat tip to Ciera Martinez . Stephen Heard is unimpressed with most conference badges . This led me to another discussion o...