Skip to main content

Critique: Virus stamping

Today’s poster comes from contributor Benjamin Wu. Click to enlarge!


Ben and I talked about capitalization, particularly in the title. There are three styles: headline / title casing (on left below), sentence casing (right), and all capitals. (The example above is not a good example for a poster, because the title is the same size as the main text. You wouldn’t have on a poster title.)


I see examples of all three on posters all the time. I’m not a fan of all capitals, because it looks shouty, like a Hulk or Dalek Twitter account.

I lean towards sentence casing, because we read sentences all the time. It makes it easier to recognize proper nouns. But proper nouns (name of person, place, or thing) should always be capitalized in any case!

The poster’s layout is clean, with consistent space between boxes both horizontally and vertically. 


The left quarter of the poster is mostly taken up with an abstract, and it is killing me. Having any abstract is bad enough, but this one is worse than most. It’s a structured abstract. I love structured abstracts for journals, but they are horrible for posters, because breaking the abstract into sections makes it longer and even more redundant than usual. When I look at the poster and see that huge block of text, and my will to read the rest of the poster just shrivels. 

In fairness, Ben informed me that the decision to include the abstract was not up to him.

But if you can get past the abstract, the rest of the poster fares well. The introduction is short and snappy, and the central two columns contains lots of well constructed graphics to outline the methods.

I like the discipline of the predominantly greyscale palette, but I worry a little about the contrast making the text difficult to read. I tried lightening the boxes, but not all the way to white:


Lightening the fills in the boxes make the headings stand out a bit more. I like the use of bands to highlight the heading for each box. The headings are unusually consistent in their position for a poster made in PowerPoint.

A fine poster, but it is kind of a shame about that abstract.

Comments

Popular posts from this blog

Critique: Neutrino topology

Physics is not the best represented academic field on this blog, so I was pleased to get this submission from Paola Ferrario, who was kind enough to share this with readers of the blog. Click to enlarge! I like many things about this poster. The typography is clean. The big central circle attracts the eye and breaks up the monotony of rectangles. There aren’t a huge number of words. The margins between all the elements are comfortable. There are pictures of real objects. Logos are mostly kept down in the inf print section. There is a good use of bright colours to highlight headings. I have one major problem. I know where to start reading the poster. I know where I should end up when I finish reading the poster. What I am supposed to do between those two points is completely baffling to me. The text in that big central circle is particularly baffling. That it is set against a different shape and colour provides a visual cue that suggests it isn’t part of the main text. It looks like a ...

Showing authorship on posters

More and more academic projects are collaborative . This means more contributors, and more authors to list on posters. I’ve been thinking about how long author lists might be best displayed on posters, and have a few attempts here. You can click to enlarge any picture! This might be the simplest multi-author scenario, where there are many authors, all from one institution. Many big collaborative projects involve people from different institutions, however. How can you show the affiliations of those authors? Many people emulate journals and use superscripts. This gets very complicated to read and difficult to read very quickly, however. Another approach might be to group the contributors by their institution. Let “relative contribution” or “alphabetical order” or “whatever other reason you have for deciding the order of authors” be damned. Everyone from a particular university goes together. This chews up more space, so you might be forced to use initials for the authors and cut back on...

When posters fail

When a poster fails, it’s usually because it failed early in the design process. Years ago , I showed this poster: It does not matter whether this poster does a lot of the detail work right. It does not matter how good the layout is, or how good the typography is, or whether the colour scheme is consistent and pleasing to the eye, or whether there is enough white space. None of that matters. The authors of this poster doomed it at the very beginning, when they picked a page size... and got it wrong. In my experience, there are two places where posters fail early on. On the content side, people do not edit enough . They want to include everything, rather than focusing on one thing, and the poster suffers. On the design side, people do not make a grid . They start drawing boxes without any underlying thought to structure, and treat their data like some sort of jigsaw puzzle to fit together. I was reminded of the while I was making a poster for the Student and Post-Doctoral Affairs Com...