The shut out: when nobody visits your posters

A couple of weeks ago, I featured a poster that had no visitors. This, followed by having to defend poster sessions the next week got me wondering.

Just how many people put in the time and effort to give a poster and talk to nobody?

I ran a Twitter poll. I even ran it during the Neuroscience meeting, one of the biggest venues for poster presentations in the world. I was surprised.

Almost half of respondents have put in a good faith effort and got shut out, with no one talking to them.

This might explain why people have such differing reactions to poster sessions. I have given 38 posters at conferences. I have never lacked an audience. And I don’t think that’s because I’m particularly charming or do the hottest science or make the most visually interesting posters. (Of those 38, I’ve made maybe two or three posters I’ve been very happy with). I think I’m just another presenter in the session.

My experience has been consistently positive, but now I know I’m in the lucky half. I can see how the experience of having nobody talk to you could turn someone off poster sessions right quick. Many would probably never want to do a poster after even a single experience like that.

This points out how important it is for those who are not presenting posters – often the senior academics – to get out into the poster sessions and be the most active audience members, not hanging around in the “zone of intimidation” (which I dubbed the PIZI).

Madison Fletcher wrote:

During undergrad poster sessions especially, I actively seek out students who have people walk right by even if I don’t know anything about their topic. Invariably, I learn something!

Be like Madison!

Comments

Scott McCloud’s “Big triangle” and poster design

Posters are a visual medium. But not everything is equally visual. A picture of a real object is very visual, and the best thing to have on a poster. A scatter plot is less visual. And text is the least of all. I was thinking about how I might make that point, um, visually, and I suddenly realized that I was just recreating one side of Scott McCloud ’s triangle from Understanding Comics . If you have not read Understanding Comics ... oh, how I envy you. You have that to look forward to. It is a wonderful book. Even if you are the sort who thinks, “Ugh, superheroes,” get over it, read this damn book, and have your consciousness expanded. It is an undisputed classic book. Here’s a except relevant to the matter at hand: And that’s the point I was trying to make, except McCloud did it better over twenty years ago. Received information is immediate; perceived information takes effort. This is why nobody likes posters with too much writing. It takes effort that, in a busy conference settin...

Reading gravity

Great minds think alike; fools seldom differ. I recently learned that something I’ve called “ the Cosmo principle ” on this blog is an actual thing that proper designers talk about, except they have a different name for it. They call it “reading gravity.” The picture above is sometimes called a “Gutenberg diagram.” Apparently it was given that name by newspaper designer Edmond Arnold (interviewed here , where he refers to the “Gutenberg principle”). I’m not completely sure about this; need to do some more reading. What this image calls the “primary optical area,” I’ve usually called the “sex story,” because that’s invariably what occupies that position on every cover of Cosmopolitan magazine. The “terminal area” is usually what I’ve called the “take home message.” What I find usually ends up in the lower left corner, or “weak fallow area” as its called here, are my methods section. And that’s fine, because those are usually only of interest to the afficiandos. This diagram is wort...

Critique: Life in the cold

Max Showalter had the worst possible poster experience. The thing we all dread. Max wrote: I recently presented this poster at a large conference and of the thousands of people walking by literally no one stopped to look at my poster. Ignoring that could just be me (I thought I was charming!), could you provide some feedback on what aspects of the poster might be telling people “keep walking”? Ouch. I feel for you, Max. What happened? Let’s have a look at Max’s poster, which he gave at the 2017 Association for the Science of Limnology and Oceanography “Aquatic Sciences” meeting . Click to enlarge! Max’s poster is far from the worst I’ve seen. The layout is clean and the colours are attractive. Why didn’t it find an audience? As journalists say, this poster “buries the lede.” I think the issue is there is no clear entry point. For starters, the title is maybe a little small, and what it says is not helpful to me. I know what “low temperature” and “taxis” are. But I do not know ...

publisher tips

Search This Blog